It is clear that this is the modern age of technology. Look around, cell phones are no longer a rarity; it is to the point that everyone is now rocking a smart phone, even children! What a wonderful age to live in. Seriously, this is a coup for the modern-day CEO, business men, or women to capitalize on. Businesses can be at the fingertips of every potential client or customer, however there is one catch. It’s important to know how to make your website mobile friendly so that it becomes accessible to people across the globe. Unfortunately, not everyone is a computer whiz, but there is a viable solution that ANYONE can seek.

The Modern-Day Technology Consulting Company

One might wonder exactly what a technology consulting company does. Well to put simply, they can help you grow your business. They help the business augment the way they are using technology to create a better experience for their clients and customers. And it goes beyond helping adapt a website to make it mobile friendly, they can streamline business processes and even help reduce business expresses.

The Importance of Mobile Friendly Websites

One of the easiest and best ways to grow one’s business is the implementation of a mobile friendly version of their website. Mobile friendly websites optimize the speed at which clients can be reached. An easy to use mobile site that highlights necessary information, as well as products and services, can even help build credibility with your customer base.

Optimizing Mobile Friendly Websites

How aesthetically pleasing and simple it is for the customer to navigate your website is just one small piece of a bigger picture. First, there are different types of mobile websites. There are responsive sites, dynamic serving sites, and entirely separate sites. Apart from the type of site used when you adapt your website to its mobile friendly counterpart, another important aspect to know and understand is something called Search Engine Optimization, or SEO. SEO will help you get a higher rank on Google which will make it easier for potential new clients and customers to stumble upon your website. That can mean more money in your pocket.

The Conclusion

Creating a beautiful, mobile friendly counterpart to your website, that is also a breeze to navigate, will take your business to the next level. It helps one expand their customer base and even increases sales. However, most people do not have the technical knowledge or skill to truly make the most of their mobile friendly site. There is a lot that goes into it, like knowing the right type of site to build and having a solid SEO strategy. Conversely, there is a solution for the average man or woman, they can hire a technology consulting company. Often times they can help make technology understandable to the average person, but most importantly they specialize in things like web design and search engine optimization, and can assist your business with any other technological needs that you may have to make the most of your business.

Need computer advice or IT support in central Texas? Consider contacting tekRESCUE, your web design & SEO Company serving Austin TX and surrounding areas.

When developing a website, especially for a business, it is important to have high-quality content. A visitor will not stay on the page long if it does not provide some value to them. While building the website, it is also important to have some pictures as part of the design. Images, as a part of the web design, can attract visitors in San Marcos and help bring the description to life.

Great for Skimming

If visitors happen upon the website they are often going to skim the content. The picture can attract their attention and offer a break from the text. This picture can help a visitor understand what the site is about and allowed them to stay on the page for a longer time.

Pictures and Captions

Having captions on the pictures can give them an added benefit. The context of the picture will be clear to the viewer and they will be able to determine how the image relates to the text. This will allow users to see the pictures and related words that go with it.

High Quality

If the pictures are on the site they must be high quality and they look professional. If a person is selling a product it is important to see the full product in the best possible light. Pictures in 3D will work best so that a person can get a feel for how the product looks. These pictures can also be shown in a 360-degree angle. If a company is going to release a blog or a newsletter they can include more personal pictures.

Be Consistent

It is important to post pictures of the same quality. People will come to expect consistency and any photos that are low quality can hurt the site. The pictures should be easy to search and appeal to the visitors of the site.

Give the Site Personality

Anyone can post plain text on the site. While the text may be interesting to read it can get dull. Pictures will make the site more interesting. This will add some personality to the site and make it stand out from others. If a person posts quality photos of people working within the community or using any products sold on the site it will bring the ideas to life.

Add Some Color

Plain text is often just black writing against a white background. While this can be easy to read pictures can add some color to the site. They will stand out against the text and draw the attention of the visitors to these pictures. This will hold their interest longer and allow them to spend more time on the site.

These are some benefits of having pictures on a website. When performing website design in San Marcos TX, it is important to post high-quality pictures on these sites. This will allow a visitor to get a visual of the text on the site and get a feel for what the site is really about.

Consider tekRESCUE as your web development company in San Marcos, Texas

Why are Mobile Sites Important?

When it comes to traffic on your website, as much as two-thirds of visitors now come from mobile searches, such as those made from smartphones and tablets. Unfortunately, over half of mobile users will reportedly back out of a website for a variety of reasons, including: A) the website does not have a mobile version of the site, and B) the mobile site contains content bugs that make it difficult to use on a specific mobile device.

Common Pitfalls

Many times mobile user issues happen to select, rarely used devices. This is especially true of mobile devices and tablets from small or new companies. The issues these devices experience can be caused by several things. If you try to create a mobile site from scratch, or by not using the proper technique, this can lead to problems. Additionally, creating a mobile-friendly site without field testing its mobile performance can lead to unforeseen issues. Below we’ll look at the difference between a mobile site that is separate from the main website (bbc.com vs m.bbc.com) and a responsive website that has a single version that can run on any device without a mobile redirect.

What is a Mobile-Friendly Responsive Website?

Sometimes the best way to accommodate all of the different types of mobile devices is to use a responsive website. Some templates, such as those from Bootstrap, and increasingly those from WordPress developers, have built in responsive features. A responsive website will automatically shrink and/or rearrange content to display the website to users in the most effective manner. This means that when someone visits your website from their phone, tablet, or laptop, your website will automatically adjust so that the content fits their screen appropriately.

Advantages of a Mobile-Friendly Responsive Website

While separate non-responsive websites are still used, many site owners are converting to mobile responsive sites. There are multiple advantages to using a mobile responsive website, including:

Adaptability: Mobile responsive sites use percentages to determine what size adjustments to make to the website, instead of manually set sizes. Because of this, responsive websites can adapt to fit almost any device’s screen size without modification.

Zoom: Mobile responsive sites also allow users to zoom in for a mobile serving version, or to zoom out for the traditional desktop version. Chrome currently has an option for visitors to view a site in desktop mode on a mobile device, but most site visitors do not use this feature.

Styling: Another advantage of mobile responsive sites is that they automatically work with most page content, such as images, text, and page design. This ensures that the content you put on the page will be what users view when they open the website on a mobile device.

In our next article we will look at tips on how to give users the best experience for both mobile responsive websites and non-responsive separate sites. For more information on making your website mobile-friendly, contact tekRESCUE, a Web Design and SEO company in San Marcos, TX, to speak to a technology professional.