Digital analytics & SEO services in Austin TX covers the collection, analysis, visualization, and interpretation of real time, online data describing user behavior on web sites, mobile apps, and social media platforms. An important part of online intelligence, digital analytics allows business owners and brands to know how their websites and apps are being viewed and found by visitors. This information can be used to improve your current strategies, or to create new ones.

How Google Analytics Works

Google Analytics is an open source website monitoring tool that provides many different statistics. The most important ones are the number of visitors and the number of people who actually clicked through to the sales page or the other pages of your site. When people to your site to view a particular page, this JavaScript snippet references a special JavaScript file that then runs the tracking process for Analytics on your site.

To make use of Google’s advanced analytics features, you should get the latest version from Google. The most commonly used Google Analytics tracking features are the Google Analytics pop up and the Google analytics code. With the Google Analytics code, you can set the appearance of your site on your Google Analytics account, and you can also set up statistics that show the behavior of your visitors. However, you should make sure that the code does not cause your system to crash or that you need to be a member of the program to see the report. There are other reporting options available for you, but these two are the most popular. You can also use Google Search Console to get details about clicks or impressions on your web pages, and then you can use the Google XML Sitemap to find out more information about the source of traffic to your site. Another option you may want to consider is getting a paid Google Analytics account to get you all the information you need.

How to Set Up Google Analytics

Before you start setting up your site, make sure you have a basic understanding of the Google analytics application. There are many different aspects to this tool that you need to be familiar with. It is important that you learn how to set up Google Analytics in order to get the best results out of your online campaign.

Google Tag manager will set up Google Analytics. You will want set up Universal Analytics (also called Google Webmaster Tools) through Google Tag manager. This will help Google Analytics record all web traffic on your site. There is also an advanced reporting option on the Google webmaster tools that can help you track more than just website traffic. The advanced reporting option allows you to send emails to your clients and visitors if you like, and other advanced features like importing statistics from other sites into your own website is also available. This feature allows you to customize Google analytics in order to suit your own website needs and desires. This is a great feature that makes it easy to keep your site up and running.

After you have finished setting up your site and your Google analytics, it is time to put it all to use. The next step in the setup process will be to install Google Analytics. Once you have installed the software, you can track your website’s performance and use the webmaster tools to see where the traffic is coming in comes from.

If you’re looking for search engine optimizations experts in San Marcos & Austin Texas, consider contacting tekRESCUE today!

In modern day business, your online presence has the capacity to make or break you. Not only do people want to look you up online, but they want to view your instagram, your facebook, your youtube channel, yelp reviews, and more. The internet has been a driving force for business for a long time, and that won’t be changing anytime soon. Beyond just having an online presence, there are strategies that you can follow in order to increase your traffic online and also to appeal to a wider variety of people.

S.E.O.

Search Engine Optimization is the concept of increasing the amount of and which people see your website everyday. What you post has a lot to do with your rating, and how you post it is just as important. There are specific things you can do in order to up your rating so that people are more likely to see your website and engage with you.

Photos

We live in a photo-obsessed society. People love to take and look at beautiful, symmetrical, aesthetically pleasing photos online. We love looking at photos so much, that there are multiple photo web and social media sites online with millions of members. The photos you post are very important to the success of your website. While a photo needs to be aesthetically pleasing, it also needs to be relevant. What you are talking about on that page or in that post needs to be represented in a clear way by the photo you are including. A description set aside with the photo will help you know if your photo is relevant. If you cannot find a way to caption a photo while being on topic of your post, it is likely you need to choose another photo.  

Videos

Your inclusion of videos affects your SEO as well, and there are a couple of basic steps you can take to increase your rating. For starters, include a transcript to your video for the subtitles. Everyone knows people sneak phones into classrooms, meetings, etc. Because of this, people often watch more videos on silent than they do with the volume up. By creating a transcript, not only are you giving viewers more opportunities to watch your content, but the text is easier for search bots to decipher, meaning those posts will naturally have a higher rating.

Resolution

The quality of your photo or video is crucial in your rating as well. You would not want a grainy photo representing your company as it decreases the value of your website aesthetically. These are common video resolutions and aspect ratios that are a good rule to follow for posting a video, and there are many programs that will let you edit these ratios like Final Cut and Adobe Premiere Pro.

• 1080p: 1920×1080
• 720p: 1280×720
• 480p: 854×480
• 360p: 640×360
• 240p: 426×240

Titles and Meta Description

Using keywords for the search engine to recognize and connect your brand with your videos and pictures is crucial for your google rating. When editing your meta description or any description for a photo or video, you should be very specific and descriptive. Anything you write on or for your website should be on topic, and the more concise your info is, the higher your SEO ranking will be.

Placement

Even though people get caught up in scrolling when looking online, you should be controlling where their eyes naturally land on your page. Be strategic in the placement of your video and photos. For instance, by putting the most updated, relevant, and interesting photo or video first with a clear, concise description, you will increase the likeliness of someone spending more time on your page instead of clicking through.

While SEO might seem like a factor that you don’t need to worry about or even learn about, if you want to increase traffic on your page, you must become savvy with boosting your ranking. Don’t fall into online oblivion. Instead, up your ranking and watch your business grow!

Need help optimizing your videos and images for the web? Contact tekRESCUE, a technology and SEO company near Austin, TX, to learn more.

Understand Your Google AdWords Quality Score

Most new users of Google AdWords often fail to understand the Quality Score formula. You need to know and understand the factors that help in the formulation of your Quality Score, how to optimize your account and achieve a good Quality Score. The system of Quality Score helps in determining the relevance of your keywords and ad copy in the search query. This system is assigned based on the keywords level but can also affect the overall ad group and the performance of your campaign.

Why do you need to care about Quality Score?

Quality Score is crucial because Google ranks keywords using three levels, which are Great, Okay, and Poor. These levels are also used with Cost per Click (CPC) bid to come up with the Ad Rank, which is the overall score. As such, a Great Quality Score would cost less than a Poor Quality Score if it was to rank in any competitive position. A Great Quality Score also earns you lower minimum CPC than a Poor Quality Score. In simpler terms, it may be the difference between bidding for $5 per click and $0.5 per click.

Some of the factors that affect your Quality Score include:
• The click-through rate (CTR)
• The relevance of every Keyword to its ad group
• Relevance and quality of your landing page
• Ad-text relevance
• History of your AdWords account performance

Advantages of improving your Google AdWords Quality Score

In any analysis of PPC accounts, you will find a correlation between the success of PPC and Quality Score. If you optimize your Scores, you will benefit from the return of investment because higher quality scores dissociate with a lower cost per conversion. Most importantly, you have to understand that cost per conversion is different from Cost per click. It is all about how much you pay when someone takes the action that you intended him or her to take.

While not every click culminates to a conversion, cost per conversion is usually higher than the cost per click. The idea is that if you have a higher Quality Score, you have a lower cost per conversion. The high-quality score is an indication from Google that your PPC ad meets the needs of your customers. If you are better at meeting these potential needs, Google will charge you less for the ad click.

Increasing your Google AdWords Quality Score

Quality Score determines the frequency and where your ad, will appear, you have to boost your ratings by maintaining consistency in your account. You can focus on the following areas to improve your Quality Score:
• Keyword research
Identify highly relevant keywords that are a good addition to your campaign. Consider long trail opportunities that will contribute to your overall traffic.
• Keyword organization
Your keywords can be separated into tight and organized groups making them more effective because they are tied to specific ad campaigns
• Refining your Ad-Text
You can test your PPC ad copy that is more individual-specific ad groups. Higher CTR results from ads that are more effective and is one of the nominal ways of improvi9ng your Quality Score.
• Optimize landing pages though best practices that create pages that directly connect with your add groups to provide an excellent experience to your visitors.
• Add Negative keywords by researching, identifying, and excluding irrelevant terms.

How AI is Being Used for SEO

Here at tekRESCUE we specialize in Search Engine Optimization in the Austin area. If your looking to get more traffic on your Austin, Texas businesses’ web page, we are the SEO company for you. Drop us a line! We would love to hear how we can help your business grow.

Why are Mobile Sites Important?

When it comes to traffic on your website, as much as two-thirds of visitors now come from mobile searches, such as those made from smartphones and tablets. Unfortunately, over half of mobile users will reportedly back out of a website for a variety of reasons, including: A) the website does not have a mobile version of the site, and B) the mobile site contains content bugs that make it difficult to use on a specific mobile device.

Common Pitfalls

Many times mobile user issues happen to select, rarely used devices. This is especially true of mobile devices and tablets from small or new companies. The issues these devices experience can be caused by several things. If you try to create a mobile site from scratch, or by not using the proper technique, this can lead to problems. Additionally, creating a mobile-friendly site without field testing its mobile performance can lead to unforeseen issues. Below we’ll look at the difference between a mobile site that is separate from the main website (bbc.com vs m.bbc.com) and a responsive website that has a single version that can run on any device without a mobile redirect.

What is a Mobile-Friendly Responsive Website?

Sometimes the best way to accommodate all of the different types of mobile devices is to use a responsive website. Some templates, such as those from Bootstrap, and increasingly those from WordPress developers, have built in responsive features. A responsive website will automatically shrink and/or rearrange content to display the website to users in the most effective manner. This means that when someone visits your website from their phone, tablet, or laptop, your website will automatically adjust so that the content fits their screen appropriately.

Advantages of a Mobile-Friendly Responsive Website

While separate non-responsive websites are still used, many site owners are converting to mobile responsive sites. There are multiple advantages to using a mobile responsive website, including:

Adaptability: Mobile responsive sites use percentages to determine what size adjustments to make to the website, instead of manually set sizes. Because of this, responsive websites can adapt to fit almost any device’s screen size without modification.

Zoom: Mobile responsive sites also allow users to zoom in for a mobile serving version, or to zoom out for the traditional desktop version. Chrome currently has an option for visitors to view a site in desktop mode on a mobile device, but most site visitors do not use this feature.

Styling: Another advantage of mobile responsive sites is that they automatically work with most page content, such as images, text, and page design. This ensures that the content you put on the page will be what users view when they open the website on a mobile device.

In our next article we will look at tips on how to give users the best experience for both mobile responsive websites and non-responsive separate sites. For more information on making your website mobile-friendly, contact tekRESCUE, a Web Design and SEO company in San Marcos, TX, to speak to a technology professional.